

Love It Here: InterRent's Digital Transformation
Love It Here: InterRent's Digital Transformation
In this case study, we explore the design and development of the new irent.com, a platform that redefines the apartment rental experience. By focusing on user-centric design, intuitive functionality, and a seamless search process, we created a digital presence that not only showcases InterRent's premium properties but also builds a sense of community and trust with residents.
Platforms/Stack
Agility CMS
Disciplines
Deliverables
Technical requirements documentation
Wireframes
Designs for Desktop and Mobile
Styled component libraries
Content migration
Our digital transformation elevated the rental experience, making property search effortless, community discovery engaging, and resident onboarding seamless through thoughtful design and user-centric functionality.
Technology
The platform is built on a modern, scalable technology stack to ensure a fast, reliable, and secure experience for all users. The frontend is powered by a high-performance JavaScript framework, allowing for a dynamic and interactive user interface. A headless CMS provides the flexibility to manage content across multiple platforms, while a robust backend ensures that property data is always up-to-date and secure. The entire platform is hosted on a cloud-based infrastructure, guaranteeing high availability and performance, even during peak traffic periods.
Strategy
Our strategy was to create a digital platform that not only serves as a property listing service but also as a community-building tool. We focused on showcasing the quality of InterRent's properties and the lifestyle they offer. By providing transparent pricing, detailed property information, and high-quality visuals, we aimed to build trust and confidence with potential renters. The inclusion of a rent calculator and a resident portal further enhances the user experience, providing value beyond the initial property search.
Design
The design of irent.com exemplifies thoughtful, user-centered principles that prioritize both aesthetics and functionality. The clean, professional visual hierarchy uses consistent typography, spacing, and colour to create a cohesive branded experience, while high-quality photography showcases properties effectively. The site features inclusive design elements including French/English language toggle and accessibility options, alongside multi-audience navigation that serves residents, investors, and career seekers seamlessly. The responsive design ensures optimal performance across all devices, with an intuitive information architecture that makes primary functions accessible within one or two clicks, creating an engaging user experience that builds trust and community connection.



