Dotfusion Celebrates Yorkdale's Digital Media ICSC Gold
Congratulation Yorkdale Shopping Centre on your Gold ICSC Maple Leaf Award!
Dotfusion Digital Agency has been providing digital thinking and execution to Yorkdale Shopping Centre for over 10 years. The 2011 International Council of Shopping Centers. Inc. (ICSC) Gold award distinguishes Yorkdale as an industry leader in it's use of web, social and mobile technologies.
Dotfusion congratulates the entire digital team and anticipates many more successful initiatives in the future.
From the Canadian Award Winners Document (found here):
In the new era of mobile, social and Web communications, Yorkdale Shopping Centre reformed its advertising tools to create a powerful suite of digital assests. Their new, interactive Website was launched, in addition to a new mobile application. The enhanced digital presence was used to create a cohesive, fashion-forward identity and each seasons unique imagery was used to reinforce Yorkdale’s new digital brand.