CASE STUDIES

Yorkdale Shopping Centre

In Spring of 2002, Yorkdale.com initiated a plan to grow their 'opt-in' house list via a monthly Pop-up. In just 6 months their list grew to over 13.000 E-mail addresses.

Starting with a Mother's Day E-mail campaign they have been delivering creative E-mail describing upcoming events, fashion suggestions and offering high percentage contest entries.

Their Father's Day Gift Certificate contest was promoted by E-mail and generated a 45% click through rate, far surpassing their 15% goal.

Monthly campaigns are proceeding to send preferred information to their growing House List.