The Project
Tight deadlines are a specialty, along with groovy motion graphics and trick programming. They all came into play in promoting MTV’s October Musicfest Sweepstakes.
This was a campaign with many missions: One was to support on-air commercials driving traffic to enter the “Watch and Win” sweepstakes. Another was to satisfy the branding requirements for each network under MTV’s corporate umbrella.
The project also had to collect visitor data, as well as provide an experience that promoted the full range of MTV’s music offerings. Finally, it had to drive more subscriptions to Comcast Cable's premier channel offering. |
The Approach
Dotfusion worked directly with MTV’s ad agency to bring compelling creative to life online and on time. Our graphic and motion design teams liaised closely with our database developers to ensure the impact of each creative “hit,” and also that the embedded trivia engine validated answers correctly. The result? A sophisticated and entertaining interactive experience. |
