Advanced Email Marketing
We take email marketing very seriously.
Our focus is on the business drivers of advanced electronic communication: generating more leads, data collection, print and redeem follow-throughs, and rich media experiences.
Dotfusion’s e-mail marketing strategists and html production experts know what works today and follow the trends of tomorrow, constantly searching out new ways to increase performance.
Our services include:
- Dynamic 1:1 Content
- Advanced HTML for email
- Profile Management Center
- Best Practices Consultation
- Benchmark Analysis
- Testing and Optimization
- Segmentation Analysis
- ROI Measurement
- List & Database Management
- Comprehensive Program Audits
Deliverability & Compliance
As a second line of defense in the fight against spam and to meet the increasing challenge of getting into major ISP email inboxes, we offer Inbox and Deliverability Audits to supplement our already advanced checklist of best practices.
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Do-it-Yourself Email Tools
The Dotfusion EXPRESS Solution enables organizations of all types and sizes to create, deliver and track relevant, personalized emails.
EXPRESS is designed to cover every angle of the modern email marketing program. More important, it is flexible enough to scale in new features and functionality as the requirements of your organization grow.
EXPRESS maintains just the right balance of sophistication, ease of use, and advanced techniques, such as::
- Step-by-Step Wizards
- Viral Marketing
- Sophisticated Emails & Templates, including Paste HTML
- Real-Time Tracking & Reporting
- Personalization and Dynamic Content
- Custom Surveys
Performance Reporting
It's not just about open rates and clicks anymore. Your real goal is conversion after email. Do you know what your subscribers do after clicking on an email link to land on your site? How does their behavior differ from searchers or direct referrals? Do your email referrals browse, shop or buy? Dotfusion can help you move site visitors through the sales circuit and complete the reporting cycle to you, delivering vital ROI.
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